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How to Connect with Online Influencers :: Magnet Minute [video]
This week on the Magnet Minute, Amy shares some advice on how to research and approach an online influencer to help you market your brand through influencer marketing. Regardless of what you’re asking...
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How To Win The Story Wars? Make Audience The Main Character
Everybody shares pictures of puppies, kittens, and gophers online. People rarely share branded content, but when they do prolifically, it goes viral. For example, Pepsi’s “REFRESH” project brought in...
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Events Happening This Week: Our Magnet NYC HQ Open House and Internet Week!
This Thursday, not coincidentally in the middle of New York’s official Internet Week, we’re hosting an Open House party at our brand new headquarters and you should come! All you need to do is RSVP...
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Get Your Video Seen: Why SEO And Video Distribution Are Important
While the content and production of any given web video are important facets to its overall success, if the finished product lacks proper Search Engine Optimization (SEO) and a solid distribution...
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Video Distribution: Give Your Content A Long Life After Creation
When content creators and brands think of video distribution, YouTube comes to mind and off the tip of the tongue. And for good reason, as we noted in a recent post, because YouTube is the most...
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Why You Should Make Video Content For Your Brand :: Magnet Minute (video)
This week on the Magnet Minute, Amy discusses a Gigaom article about a study on the status of video content. According to the study, video will be more prevalent than social media in the coming years,...
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‘Think, Make, Reach’ Content Marketing Philosophy: Q&A With Magnet’s Mike...
Mike Raffensperger, the Vice President, Head of Strategic Practice at Magnet, sat down to discuss the company’s ‘Think, Make, Reach’ approach to content marketing, noting that in the current digital...
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Events Happening This Week: Data Visualization Meetup, Happy Hours, And The...
This week is a short one, what with the upcoming holiday. While there aren’t nearly as many tech, digital, and marketing events going on in the city this week as usual, there are still a few awesome...
View ArticleThe Current State of Content Marketing :: Magnet Minute (video)
This week on the Magnet Minute, Amy takes a look at an infographic from Salesforce regarding the state of content marketing in 2013, providing insights along the way. The infographic contains a lot of...
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A New Pickup Game App, Facebook Etiquette, and Heineken’s Travel Roulette:...
On this week’s podcast, the team discusses the latest in digital news and social media. What began as a conversation about an app for pickup games, turned into a conversation about Facebook etiquette,...
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